New Bath Soap

We bought some new bubble bath, and Matthew loves it so much, he couldn't wait to get undressed! "Mamo Bubbo Bath" I asked him three nights ago if he wanted to take a bubble bath (leaving downstairs, where we were playing). He said no. As soon as I showed him the ELMO bubble bath, he said "Oookkayyyy" and immediately went upstairs and tried to climb into the tub, even with his clothes on. It has a little spongy toy of Elmo's face you can take into the water. He loves that too.